Photograph from PhotoAbility
PHOTOABILITY is looking for inclusive photographs, photographs of inclusivity. Do you snap shots? or have high quality inclusive shots to share? You might give PhotoAbilty your consideration…
Here’s copy direct from PHOTOABILITY –
“The disability sector represents more than 20% of the population and is growing in strength. Like all of us, when people with a disability shop, travel or engage in leisure pursuits, they rarely do it on their own. The multiplier is almost a factor of 3 once family, friends or business associates are all taken into account. People with disabilities are a discerning loyal market who want to feel that they belong and are valued as customers or clients. When an able-bodied model is put into a wheelchair that is obviously not their own and the image is then used in a website, publication, or advertisement, it is seen as fake and disingenuous and gives a poor impression to the audience. Using models with an actual disability in your imagery conveys a clear message that you care about genuine representation and creates real employment opportunities for these models.”
And there’s more: “We are looking to break the mold and discover the best inclusive photos that will change the way the public, advertisers, magazine editors and business owners see disability. Your images can help eliminate social, structural and professional barriers. Images should depict real people with disabilities of all ages. ”
PhotoAbility is a venture of Travability Pty Ltd and PUSH Living Inc. Visit: photoability.net
